Brew Leads Podcast
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When AI Replaced the Human Touch in Marketing | Brew Leads Podcast Episode #18
Artificial intelligence has transformed B2B marketing workflows and relationship dynamics. In this conversation, Dr. Amy Cook, Co-Founder and CMO at Fullcast, teams up with Michael to examine what occurs when automation begins displacing genuine connection, and how contemporary successful marketers are restoring the human element in their practice. Her approach is straightforward: deploy AI for information gathering. Reserve relationship-building for people. Amy contributes a distinctive viewpoint to this discussion. She holds a PhD in organizational rhetoric (understanding how organizations truly influence audiences), operated her own agency for a decade and a half, and launched her professional journey as a concert violinist touring with the Osmond family. Join us as we investigate where AI genuinely enhances marketer performance versus where it undermines the credibility that generates revenue.
05 Nov 2025
- 1h 21m
Why the BDR Role Might Disappear: Salesloft CRO's Perspective | Brew Leads Podcast Episode #17
Should organizations hire BDRs or adopt full-cycle sales? Mark Niemiec, CRO of Salesloft, believes the BDR position emerged from abundant venture capital, and it may not endure beyond 2026. At Salesloft, they've already transitioned, and the results speak volumes: AE-originated pipeline converts 3–4x more effectively. With billions of sales intelligence points and 5,000+ clients supporting his insights, Mark discusses why organizations are eliminating BDR divisions, the true definition of "revenue orchestration," AI-powered account planning functionality, and why most cold outreach to CROs fails.
05 Nov 2025
- 1h 21m
Reaching HubSpot Elite Status: Lessons from the Top 1% | Brew Leads Podcast Episode #16
Just 1% of HubSpot's 6,500+ partners ever achieve elite tier status. What separates the top performers? Brendan Walsh transformed his agency into that select circle, though the journey presented obstacles. In this inaugural Brew Leads episode captured with a live audience, Michael and Brendan explore the toughest lessons, most significant missteps, and critical choices that propelled Mole Street into a thriving agency.
05 Nov 2025
- 1h 21m
The Evolution from SEO to GEO: G2's Growth Revolution | Brew Leads Podcast Episode #15
Creating software in today's landscape? Straightforward. Standing apart in an oversaturated SaaS marketplace is an entirely different challenge. Godard Abel—Co-Founder and CEO of G2—explains how G2 flourishes despite the AI revolution transforming B2B software. Godard discloses G2's transition from conventional SEO to "Generative Engine Optimization" as purchasers leverage ChatGPT for software research. He explains why AI segments are exploding while conventional SaaS faces headwinds, plus G2's approach to collaborating with AI platforms.
05 Nov 2025
- 1h 21m
The Fatal Mistake Sales Leaders Make During Downturns: ZoomInfo's CRO Speaks | Brew Leads Podcast Episode #14
When markets collapse, do you maintain standards or relax expectations? In this conversation, ZoomInfo's CRO James Roth reveals what genuinely matters when leading an exceptional sales organization through volatile times. From deploying AI-driven intelligence to representatives instantly, to establishing culture without offering escape routes—this is an unvarnished, strategic examination of leadership amid pressure. You'll discover hard-won wisdom on targets, confidence, accountability, and the frameworks that sustain performance when circumstances feel unstable.
05 Nov 2025
- 1h 21m
The Cold Calling Renaissance with Colin Specter | Brew Leads Podcast Episode #13
Cold calling is experiencing resurgence. Enterprise selling has evolved. And bringing prospects to the World Series could be the shrewdest sales tactic available. In this conversation, Colin Specter, VP of Sales at Orum, explains how he contributed to scaling a bootstrapped venture into a Series B+ sales powerhouse—and why relationship-focused selling matters more than ever before.
05 Nov 2025
- 1h 21m
Scaling While Retaining Customers: Peter Caputa's Battle-Tested Framework
Peter Caputa, CEO of Databox and architect of HubSpot's partner program, joins Michael Maximoff for a candid, revealing discussion on SaaS expansion and marketing. From the deterioration of traditional inbound to the emergence of hybrid approaches, Peter demonstrates how organizations can leverage data strategically, guide with authority, and optimize advertising investment with live insights. Watch for his provocative forecasts on marketing's trajectory.
05 Nov 2025
- 1h 21m
How Clay Reached $500M Valuation: Bruno Estrella's Inside Story
Michael Maximoff connects with Bruno Estrella, Head of Growth Marketing at Clay and previous Webflow Growth Marketing Director, to decode his remarkable path from Rio's soccer pitches to powering startup expansion in Silicon Valley. They investigate the excitement of navigating substantial funding cycles, the science of hyper-growth budget allocation, when Product-Led Growth truly delivers results, and how community and networks drive achievement. Bruno additionally offers unfiltered perspectives on harmonizing aggressive marketing with brand authenticity and his transition from professional athletics to the technology major leagues.
05 Nov 2025
- 1h 21m
Selling to CROs at $100M Tech Companies: PandaDoc's Keith Rabkin (ex-Google)
In this conversation, Keith Rabkin, CRO at PandaDoc—an organization producing over $120 million in yearly revenue and supporting approximately 60,000 companies—reveals insider perspectives on the document management sector, disclosing unexpected realities like why "document workflow doesn't excite anyone." Learn how PandaDoc differentiates in a crowded marketplace, their daring choice to substitute SDRs with full-cycle AEs, and AI's revolutionary impact on their go-to-market approach.
05 Nov 2025
- 1h 21m
Modern Email Writing That Actually Works — Jen Allen-Knuth
In this conversation, Michael connects with Jen Allen-Knuth, founder of DemandJen and celebrated sales coach and keynote presenter. Jen reveals her extraordinary evolution from an individual sales contributor to a LinkedIn authority with over 70,000 followers. Learn how she utilized genuine communication, intelligence-backed perspectives, and a concentration on problem resolution to revolutionize her profession and enable sales organizations globally.
05 Nov 2025
- 1h 21m
Growth Podcast Highlights, Season 4 - Part 2 | Brew Leads Podcast Special
Welcome to another exclusive Brew Leads Podcast episode! With countless remarkable discussions available, we've compiled the most impactful moments to deliver a concentrated burst of motivation and practical wisdom. Join us as we revisit compelling exchanges with sector leaders and specialists. From mental wellness to sales methodologies, leadership obstacles, and the significance of purpose and principles, this episode contains abundant valuable insights to enhance your business and personal advancement.
05 Nov 2025
- 1h 21m
Creating a Brand That Dominates the Conversation — Anthony Kennada
Michael Maximoff explores an unfiltered dialogue with Anthony Kennada, Founder & CEO of AudiencePlus. Uncover the authentic experiences of first-time entrepreneurship, the triumphs and setbacks of establishing a venture from inception, and the essential wisdom gained throughout the process. Anthony provides priceless perspectives on first-year challenges, the strategic roadmap for 2024, and the game-changing influence of controlling your audience. Whether you're an aspiring entrepreneur or veteran professional, this conversation delivers abundant knowledge and motivation.
05 Nov 2025
- 1h 21m
Growth Podcast Greatest Moments, Season 4 / Brew Leads Podcast Special
Previously, we launched a dedicated Brew Leads Podcast channel and have since hosted remarkable guests. However, we featured exceptional speakers earlier too, and we wanted to preserve those valuable insights they contributed. We've assembled a special episode, showcasing some of the most thought-provoking and captivating segments from our earlier seasons. Explore illuminating conversations on sales, marketing, leadership, and personal development.
05 Nov 2025
- 1h 21m
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